Our friend Lindsey summed out #MetalBandcampgiftclub pretty well:
Using Bandcamp’s fan account, anyone can create a wishlist by favoriting artists, albums, labels, etc. MetalBandCampGiftClub members buy, at random, an album for a someone else. From there, you pay it forward, buying an album for someone else.
Jeremiah, one of the “founders” of the movement, said it pretty well in an interview with Bandcamp:
Seeing other people tweet about being excited to get an album from a relative stranger. There was already a small metal community on Twitter, and I kept seeing everybody pull together around this idea of making somebody else smile. It was just seeing everybody feel good about doing something cool. There’s the stigma with metal that everything needs to be dark and brooding and angry all the time, but even before this happened, we’d built a community of good people who try to help each other. So to see that cement around doing something cool for each other has just been huge. For me personally, it’s been a light in the darkness—a candle that was lit when things were pretty dark.
There’s no official “members list,” or rules, really. Make sure you have a Fan account on BandCamp (sign up here). Then find people to follow (here is a list of people I follow), check out their Wishlist (here is my friend Jeremiah’s wishlist), and then click the “send as gift” link from their wishlist (this way it fills in the contact info for you).